Social media is likely to be most useful in achieving policy impact, impact on practitioners, and for public engagement activities leading to impact. It is also valuable, when well targeted, in bringing researchers’ work to the attention of relevant non-academic audiences with the intention that research findings will be taken up and used outside the academy.

This session will look at various strategies for curating your followers and your feed, reaching and building up your target audience, being a good community member while also promoting your work, and using hashtags as a means of soliciting and gathering evidence of impact. As part of the session, attendees will have a chance to begin building their own effective social media campaigns that will help to create non-academic impact.