The current academic climate would seem to suggest that it is our duty to disseminate our research more widely than into the usual channels of journals, conferences, papers and posters. Moreover, the ‘impact’ agenda is one of the biggest fundamental shifts in research policy of recent times.

This workshop is written around helping you to understand the “why”, the “what” and the “how” of impact, engagement and communicating with diverse audiences.

In order to do this effectively, there are some key things that you need to know:

• How do you simplify research without over-generalising? What level should you pitch at? Who is your audience anyway? Who are “the public” anyway?

• What are the pitfalls and challenges inherent with engaging outside your normal target groups?

• What is impact all about and how can we start to engage with the impact agenda?

• How can you make your research appear (even more…) fun and exciting?

This workshop will address these questions.